Data protection

Data protection declaration

At ad4mat we understand that the careful handling of personal data is very important to you. The protection of any data for advanced store GmbH and the advertising services operated under the ad4mat brand are therefore of primary importance and a high priority. One of ad4mat’s key poli-cies is to completely respect an individual’s right to keep his or her own personal data private and we have committed unconditionally to comply with the data protection laws that are enshrined in German and European laws. In addition, ad4mat strictly adheres to the principles defined by EDAA. At this juncture, we will therefore provide information on how we handle data at ad4mat.

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1. Data storage

ad4mat® never stores personal or individual-related data without the individual’s express permis-sion. This means that ad4mat will not store any type of personal information, such as name, ad-dress, email address or telephone number. Neither will data be stored that may permit inferences to specific individuals. It is guaranteed that neither ad4mat nor the suppliers of products or services are in a position to link general information relating to advertising-based target groups with specific individuals.

In addition, ad4mat never collects information on online users under the age of 13 years. This also applies to websites that are aimed at this target group. If you are aware of such a scenario, or if you become aware of one, please could you inform us immediately. We will delete this information from our servers without delay. Our contact details can be found at the end of this data protection decla-ration under point 7.

2. Data processing and use of data

ad4mat filters advertising-based target groups according to sociodemographic characteristics and interests. The allocation of interest categories that are sensitive in nature, such as race, religion or sexual orientation does not take place at ad4mat. The various target groups, which are filtered ac-cording to sociodemographic characteristics, are presented with the most relevant advertising content for them. This minimises any negative disruptive effects that are caused when a target group receives irrelevant advertising. The interests of anonymous, standardised groups of individu-als are taken into account when displaying advertisements and not the interests of any particular individuals. We only process statistical models, which are the result of the anonymous use of online advertisements and editorial content.

ad4mat does not pass on any personal data to companies, organisations or other individuals. ad4mat can provide data to third parties relating to target groups that have been identified or fil-tered based on cookies in order to display advertising content that is relevant to a specific target group.

3. Data security

Even though ad4mat only ever processes anonymous data, all employees who handle this data are required to maintain confidentiality in accordance with § 5 of the German Federal Data Protection Act when undertaking their duties. In addition, ad4mat uses technical and organisational security measures to ensure that data is protected from manipulation, destruction or loss.

4. Use of cookies

ad4mat makes use of cookies. When a user visits a website, which includes advertisements from ad4mat (ad4mat), ad4mat stores a number (with a cookie) in the user’s internet browser. The browser uses this number, for example “2089” to “remember” the user’s hits. It is not possible to transfer this number to another browser. It is not possible for either ad4mat or for a third party to deduce who the person is!

5. Options for data/cookies

There are a number options which enable you to exclude the use of cookies through ad4mat or the recording, storing of personal interests by means of anonymous data:

You can adjust the appropriate settings in your internet browser, which will enable you to block the storage of cookies.

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6. Google Analytics

This website uses Google Analytics, a web analysis service from Google Inc. (‘Google’). Google Ana-lytics uses “cookies”, text files which are stored on your computer and facilitates the analysis of your use of the website. The information on your use of this website (including your IP address) gathered by the cookie is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website in order to generate reports on website activity for the website provider and to perform additional services related to the use of the website and internet use. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will never associate your IP address with any other Google data. You can prevent the storage of cookies by using the appropriate setting on your browser software; however, we would point out to you that if you do this, you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of the data collected by Google about you in the manner described above and for the purposes previously mentioned.

Data acquisition and storing can be rescinded with future effect at any time. You can prevent the collection of data by Google Analytics by clicking on the following link. An opt-out cookie will be cre-ated which will prevent the collection of any of your data when visiting this website in future. Deac-tivating Google Analytics

For further information on terms of use and data protection, please visit: and Please note that Google Analytics has been upgraded on this website using the code "anony-mizeIp”, in order to facilitate the anonymised collection of IP addresses (IP masking).

7. Contact information

Please do not hesitate to contact us anytime by email at, should you have any questions or comments relating to data protection and data security, or if you would like to make a complaint in connection with the storing of anonymised usage-based data. You can also contact us by post.

Our address:

advanced store GmbH
Alte Jakobstraße 79 / 80
10179 Berlin


1. Content of the online offer

As a service provider, we are responsible, pursuant to § 7 para 1 of the TMG (German Telemedia Act), for our own content on these pages under the general applicable laws. However, in accord-ance with §§ 8 to 10 TMG, as a services supplier, we are not obliged to monitor transmitted or stored third-party information, nor to investigate circumstances that may relate to illegal activities. Obligations to remove or block the use of information under the general laws remain unaffected. However, this liability only applies from the point in time when a specific infringement of the law becomes known. As soon as we become aware of relevant infringements of the law, we will imme-diately remove the content.

All information is subject to change and non-binding. The author expressly reserves the right to change parts of the web pages, or the entire offer without prior notice, and to add to, delete or cease publication either temporarily or permanently.

2. Links and references

Our service contains links to external webpages of third parties, over whose content, quality and integrity we have no influence. For this reason, we cannot accept liability for these links and their content. The respective provider or operator of any linked site is always individually liable for its contents. These sites were checked for possible legal violations at the time they were linked. They contained no apparent illegal content when they were linked. However, any permanent control of the content of linked pages is unreasonable without any specific evidence of a violation. We will immediately remove any links of this type upon being notified of such violations.

3. Copyright and trademark law

The contents and works (own fonts, editorial texts, graphics, images and the whole layout, design and illustrations) that are created by advanced store GmbH on these webpages are subject to German copyright law. The reproduction, adaption, distribution and any kind of use outside the lim-its of the copyright law require the written consent of advanced store GmbH. Insofar as the con-tent on these pages is not created by the operator, the property rights of third-parties are respect-ed.

ad4mat® is a registered German and European trademark and is protected under German and Eu-ropean law.