On 25th of May 2018 the General Data Protection Regulation, for short GDPR, is officially entering into force. The regulation adopted by the European Union will regulate the handling of personal data in the future and apply uniformly to all EU companies.
We use the cookie ID for our services in order to measure user’s behavior and to be able to display advertising in a targeted, fair and performance-optimized manner. Even if our cookie ID contains only pseudonymous information, it is likely to be assigned to the category “personal” according to the interpretation of the GDPR
Approach & Strategy:
According to the current state of the discussions and statements, we assume that our services are legitimated according to Art. 6 (1) (f) of the GDPR on the “legitimate interest”. The following points speak for this:
- Processing of pseudonymous data
- comprehensive information on the website
- expected knowledge of the user about the processing
- no profound interference with the personality right
- interest of the user already announced before
- easy opt-out possibility
In the interpretation and balancing of interests, we rely in particular on the user’s regular expectation that when surfing the internet and on visited pages, he gets advertisements for products that he has viewed in another shop and for which he has already been interested. Online advertising is in this sense no longer a surprise for the user. The connection between ads that are tailored to the interests of the user, and the processing of data is obvious to the user.
What is to do?
. If you want to object to the use of pseudonymous cookie IDs and the corresponding analysis of your surfing behavior, then you have the opportunity here
of advanced store GmbH ”
Außerdem empfehlen wir, eine eigene Analyse der Datenverarbeitung Ihrer Seite oder Ihres Produkts durch Ihren Datenschutzbeauftragten oder Rechtsanwalt vornehmen zu lassen.
Wir alle wissen, dass aktuell viel „im Fluss“ ist und weitere Interpretationen oder Korrekturen der DSGVO womöglich noch folgen. Sollten Fragen offen bleiben, stehen wir Ihnen jederzeit sehr gern für persönliche Gespräche zur Verfügung.