Very different channels are used for content commerce: Your own shop, where an advice article or a product manual, for example, is placed in the form of embedded content such as a video. Social media channels in which the product is shown with appealing images and texts and can be commented on and rated by users. Influencers who present a product in posts and videos and recommend it to their followers also enjoy great trust.
It should be noted that the content must have the right “form” for each platform. While a product description or a product test in the form of text, ideally with accompanying photos and videos, is a good idea on the website itself, what is needed most for social media is meaningful image material.
The decisive factor in any form of content commerce is that the content is authentic. Creating the additional content does mean more effort. This is worthwhile, however, because the user does not perceive it as advertising, or not so much, but as added value in the form of information about the product.
